Increase of customer satisfaction (
Goal
)
ArchiSurance Example
Motivation
Business goals
Increase of customer satisfaction
Outgoing Relations
Incoming Relations
Referrers
Increase of customer satisfaction (
Goal
)
ArchiSurance Example
Motivation
Business goals
Increase of customer satisfaction
Outgoing Relations
Incoming Relations
Referrers
Outgoing Relations
Influence
relations
Name
Source
Target
Parent
Relations
Improvement of cross-selling success
Increase of customer satisfaction
towards:
Improvement of cross-selling success
(
Goal
)
Incoming Relations
Influence
relations
Name
Source
Target
Parent
Relations
Increase of customer satisfaction
Reduction of errors
from:
Reduction of errors
(
Goal
)
Referrers
Appears in the following diagrams
Business Goals Associated with the Driver Profit
(
Motivation Extension Diagram
)